Secondary Research

Secondary research involves analyzing data collected by someone else or a vendor. This includes reviewing market research reports, databases, equity (think banks like Goldman Sachs or Bank of America) reports, and previous market research studies in order to prove or disprove a hypothesis. Secondary research can be extremely useful to understand high level market size, growth, and key demographics. The advantage is it is relatively low cost but the disadvantage is it can become outdated quite quickly and lead to false conclusions. Lastly, depending on your startup focus, it may be difficult to find the exact market study that fits with your companies product or service.

General Market

  • Bizjournals (Book of Lists) - Fantastic resource organized by city with all kinds of useful information about companies.
  • Global Industry Analysts - An extensive resource with reach into more than 180 major industries.
  • IBIS Research - Market reports by industry (NAICS).
  • Graphiq- Access to more than 10 billion visualizations from the world's deepest Knowledge Graph. Pretty cool!
  • - Hub of reports on nearly every industry available for purchase.
  • Nielson Top Tens - Discover what Americans are watching, reading, playing, browsing, buying and more.
  • - Similar to but can purchase sections of the reports instead of the entire report.
  • Statista - The Statistics Portal for Market Data, Market Research and Market Studies from more than 18,000 Sources.
  • Statistics Brain Research Institute (Percentages, Numbers, Financials, Rankings)
  • - This site has it all - industry information, economic data, and a host of valuation-related information for your business.
  • Wolfram - More than just a data search. It's search, analyze, compute and make sense of our ever-changing world.




  • American Community Survey - An annual nationwide survey that collects information such as age, race, income, commute time to work, home value, veteran status, and other data.
  • Austin Texas - Open government resource.
  • Consumer Expenditure Survey - This Bureau of Labor Statistics consists of two surveys, the Quarterly Interview Survey and the Diary Survey, that provide information on the buying habits of American consumers, including data on their expenditures, income, and consumer unit (families and single consumers) characteristics.
  • - The home of the U.S. Government’s open data. Here you will find data, tools, and resources to conduct research, develop web and mobile applications, design data visualizations, and more.
  • Economic Census - Survey conducted on 4 million businesses every 5 years.
  • Focus Economics - Economic forecasts from the world's best.
  • Retail Trade - A smorgasbord of data about the retail world.
  • - Searchable website mandated by the Federal Funding Accountability and Transparency Act of 2006 to give the American public access to information on how their tax dollars are spent. Government contracts, grants, loans and more!

Patents and Intellectual Property

  • Collective IP - Discover the most innovative research from Institutions, People, and Companies all around the world.
  • Google Patents - Google searches for patents.
  • Patentinspiration - Search and analyze patents.
  • - Easy to use patent search and patent lawyer directory.
  • USPTO - United States Patent and Trademark Office


  • PeopleFinders - find phone numbers, addresses, emails, public records, background checks, businesses and licenses, property records and civil judgment information.


    • 451 Group - From 451: 451 Research has over 100 analysts deployed worldwide, each providing critical and timely insight into the competitive dynamics of innovation in emerging technology segments. 451 Research's coverage is organized and delivered through 14 research channels that cover digital infrastructure, from edge to core.
    • eConsultancy - From eConsultancy: By arming a global community of marketers and e-commerce professionals with a wide range of research, data, analysis, training, consulting, events and online resources we enable organizations and individual professionals to succeed online.
    • eMarketer - Fantastic site where you can find pretty much anything related to marketing.
    • Forrester - Solid tech market research firm with great analysts.
    • Frost and Sullivan - Comprehensive consulting and market research firm on a host of industries.
    • Gartner - Leading IT research and consulting firm.
    • IDC - Premier global market intelligence firm. Very good with market size, growth, and trends.
    • TBR - Technology Business Research. IT analysis through the lens of business. I love the quarterly reports.


    • Casandra Report - Amazing trend analysis.
    • Cool Hunting - Find the latest design, technology, style, travel, art, and culture. If you need inspiration, look no further.
    • CoolBusinessIdeas - Based in Singapore. It gathers new ideas, business opportunities, and emerging trends - all in one spot.
    • Copenhagen Institute for Futures Studies - A gem of a site. Identify and analyze trends that influence the future nationally and internationally.
    • David Report - Explores the intersection of design, culture and commercial life.
    • JWT Intelligence - One of my favorites. This site helps you keep a pulse on the market and identify market shifts.
    • Mashable - Just go here once a day to get the scoop on just about everything.
    • MoreInspiration - Searchable innovation website.
    • NOTCOT - Ideas, innovations, and trends.
    • PSFK - Trend research and consulting.
    • Springwise - Global innovation discovery engine.
    • TED - Ideas worth sharing. Where Technology, Entertainment, and Design converged.
    • - I love this site! Wonderful for inspiration.
    • Trend Hunter - Trend community.
    • TrendOriginal - From Trendspotting.
    • Trendsspotting - Trend research company.
    • Trendwatching - One of my favorites sites. Trends by industry in .pdf and PowerPoint.
    • World Future Society - Society for the trend researchers and futurists.